I recently had the pleasure of working with students who are developing a business concept called Easy Food Delivery. I was intrigued by their business idea to deliver groceries and prepared foods. They explained to me that their business is targeted to people looking for the convenience of not having to shop for groceries or not wanting to eat out at a restaurant. They asked me if they could test market this concept on me by placing an order through Publix and having their delivery service bring it to my home. I was very pleased that the order was filled as I had submitted and delivered to me at that pre-arranged time as promised.
Bob Jackson: First Customer